If you think that entrepreneurs are more risk averse compared to the rest of us, then think again. Most of them are not.

You will have to kiss a lot of frogs to find a prince. The biggest idea comes from quantity, so get used to it.

Research had shown that if you spend 6 minutes on generating idea, it makes one to be better when doing an assessment.

On a separate research one group of people was asked to list 3 good things in their life, and the other group is asked to list 12 good things in their life, the group that was asked to list 12 things feels their life is bad, because it is much harder to list 12 things that are good, so their impression is that their life is bad. On the other hand if the question is turn around to list 12 things that are bad in their life, it makes them feel good about life because it is much harder to list the bad things, so their life wasn’t that bad.

Procrastination is the source of creativity, E.g.: Leonardo da Vinci didn’t finish the MonaLisa until later after he pause and learn about how light and shadow works.

Sometime you will need to wait until you are a bit sleepy for random ideas to pop in, the subconscious mind have much more creative idea than our conscious mind.

Use the mid point time to re-plan and re-discuss an idea.

In the world of entrepreneurs, pioneers have less chance of survival, while the settlers have much higher chance of success as the can learn from the mistake from the pioneers and make the corrections accordingly.

Be an experimental innovators, good things come to those who wait.

Captivate – Chapter 14 Engage, how to turn people on

The author explain about the science of popularity. It seems that popular people are more attuned to people’s popularity. Popular people makes us feel good.

You impress people by mentally turn on their reward system. The key to this is Attunement: When we attuned we are more aware of those around us. To achieve there are 2 action to take.

1.reciprocity effect, we like people who likes us, we give back what we received.

This whole book is built around this, to summarise :

  • hack #1 – social game plan, how to interact
  • hack #2 – triple threat, how to be confident and build trust
  • hack #3 – conversational spark: How to make others to respond in kind
  • hack #4 – highlighter: brings the best out of people
  • hack #5 – Thread theory:inspired people for a “me too” moment
  • hack #6 – Decoder: incentivise people
  • hack #7 – speed read : show how we like to be treated
  • hack #8 – appreciation language : How to appreciate others
  • hack #9 – primary value: respect other people’s values
  • hack #10 – story stack: How to trigger conversation with others
  • hack #11 – own it: empower others
  • hack #12 – Franklin effect : the more vulnerable we are the closer we can get to others
  • hack #13 – Nut job: How to be calm, direct communication
  • hack #14 – Attunement : pay more interest in someone

2. Belonging. We want to be valued, needed, understood, accepted for who we are. As a human being we have 5 basic needs : Physiological, safety, love belonging (having commonality), esteem ( meaningful conversational sparker), self actualisation (find primary value & help them realise it)

3. Curiosity. We can have our curiosity cured.