Captivate – Chapter 10 how to speak so others listen

The secret is to tell stories. When we tell stories we give other people a chance to say “me too”. When we listen to other people stories our brain actually sync up with other person. Story bonds the teller and listener.

The author go in to explain how we need to have a story stack, which have a trigger topic and followed by boomerang to get the story out of the other person.

Captivate – chapter 3 create spark

The author describe how to start an interesting conversation, instead of the usual "how are you" why don't you use "what is your story", instead of "howdy" why not ask "what is the most interesting thing that happened today?". We need to be able to push the "spark" button, be unique in our approach and don't user the old boring chit chat expression.