Measure What Matters – Superpower #4: Stretch for Amazing

OKRs push us far beyond our comfort zones. They lead us to achievements on the border between abilities and dreams.

At google, in line with Andy Grove’s old standard, aspirational OKRs are set at 60 to 70% attainment. In other words, performance is expected to fall short at least 30% of the time. And that’s considered success!

“if you set a crazy, ambitious goal and miss it, you’ll still achieve something remarkable.” When you aim for the stars, you may come up short but still reach the moon.

Here are some of the stretched OKRs:

  • Google Chrome’s OKR is to reach 111 million seven-day active users
  • Youtube’s OKR is to reach one billon hours of daily watch time.

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