Three watchwords for entrepreneurs:

• Solve a problem
• Build a simple product
• Talk to your Users

Goals for Growth

As company scale, people need to see the CEO’s priorities and how they can align for maximum impact. And they need to see that it’s okay to make a mistake, to correct it and move on. You can’t fear screwing up.

The Same Page

Studies suggest that only 7% of employees “fully understand their company’s business strategies and what’s expected of them in order to help achieve the common goals.”

The answer lies in focused, transparent OKRs. They knit each individual’s work to team efforts, departmental projects, and the overall mission.

Cross-Functional Coordination

A Transparent OKR system, as Laszlo Bock points out, promotes freewheeling collaboration. When goals are public and visible to all, a “team of teams” can attack trouble spots wherever they surface. You kick off virtuous cycles that reinforce your ability to actually get your work done. And the management tax is zero-it’s amazing.