Captivate – Chapter 11 Empower

The author goes on explaining the importance to delegate a task, skill solicitation, use people skill to delegate task. It goes on explaining about the science of ownership, we value the things we built, this is explained through the “ikea effect”, this is because we see our creation as extension of ourselves.

If you are a leader in one area, you are a leader in other area.

We can motivate people by giving “buy in”, control and ownership. Figure out how to give them ownership.

We want to believe there are reasons to everything we do. This is the base of emotional “buy in”, use “because” and try to tie to as many emotional reasons as possible.