Captivate – Chapter 10 how to speak so others listen

The secret is to tell stories. When we tell stories we give other people a chance to say “me too”. When we listen to other people stories our brain actually sync up with other person. Story bonds the teller and listener.

The author go in to explain how we need to have a story stack, which have a trigger topic and followed by boomerang to get the story out of the other person.

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